1 Name Good Title
06 Headline
create curiosity via
- Make a Bold Promise
- Make an outrageous claim
- ask a question
13 Lead
Set the stage with ideas like this
- present a scenario
- start a story
- ask a few questions
20 Story
Pinpoint the problem by telling a story
- tell your story
- tell their story
- tell a customer's story
20 Pitch
Share the solution to their problem
- introduce your product
- explain all the benefits
13 Evidence
present proof that it solves their problem
- back up your claims
- provide customer testimonials
- build your credibility
13 Offer
outline "the offer"
- explain each piece
- build the value
- reveal the price
20 Close
seal the deal - act now
- remove their risk
- sweeten the deal
- create urgency
- strong call-to-action
- a stern warning